企业是否应该尽力为产品塑造品牌?答案是肯定的。因为成功的品牌可以提高产品价值,增加产品识别度,甚至有区隔市场的好处。但是当所有企业都开始为产品赋予品牌与形象的时候,“品牌是否能被消费者认同与接受”,以及“品牌越响业绩越好?”这两个问题就显出其实务上的重要性。企业常常会咨询如何为产品建立品牌的问题,但企业应该先自问“产 Should companies try their best to create a brand for the product? The answer is yes. Because successful brands can increase product value, increase product recognition, and even benefit from the market. But when all businesses are beginning to give their brand and image to products, the question of whether the brand can be recognized and accepted by consumers and how the brand’s performance is better is a matter of fact. . Businesses often consult on how to brand a product, but companies should ask themselves