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随着经济的发展和改革的不断深化,国营工业企业特别是国营大中型企业与近几年成长起来的乡镇企业、集体企业以及“三资”企业相比,在市场竞争等方面缺乏应有活力和应变能力。这种现象除政策、经营机制等方面的原因之外,还在于企业与公众交往时缺乏现代的公关意识,没有把公关做为一种管理职能来看待。只是注重了企业的“硬件”的改造,忽略了企业形象等“软件”的塑造。抓“硬件”时理直气壮,抓“软件”时瞻前顾后,觉得只花钱不见效。看不到良好的社会氛围对企业经营活动的促进作用。这种观念上的误区是导致国营企业不能搞好的一个重要因素。
With the development of the economy and the continuous deepening of reforms, state-owned industrial enterprises, especially state-owned large and medium-sized enterprises, have lacked the vitality in market competition in comparison with township and township enterprises, collective enterprises, and “three-funded” enterprises that have grown up in recent years. And adaptability. In addition to policies, business mechanisms, and other reasons, this phenomenon also lies in the lack of modern public relations awareness when dealing with the public and the failure to treat public relations as a management function. Just focus on the transformation of the company’s “hardware” and ignore the “software” of the corporate image. Grasping the “hardware” is justified, grasping the “software” time and looking forward, I feel that spending money does not work. Can not see the good social atmosphere on the promotion of business activities. This misconception is an important factor that causes state-owned enterprises to fail to do well.