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手机营销近年来成为我国图书营销的重要方式,且地位愈来愈重要,便捷、同步、互动、低成本、全覆盖等优点,对现代的图书营销业带来明显的冲击与挑战。本文重点介绍手机短信、手机网站、网站APP、手机杂志等几种图书手机营销方式,分析图书手机营销方式在图书信息内容传播上的快捷、方便、成本低廉等特点并对图书手机营销方式作出不断增长、完善、发展的预测、提出完善图书手机营销的方式应明确目标市场、努力开发新产品提高技术等建议。
In recent years, mobile marketing has become an important way of marketing books in our country, and its status is more and more important. Convenience, synchronization, interaction, low cost and full coverage have brought obvious impact and challenge to the modern book marketing industry. This article focuses on mobile phone text messages, mobile web site, APP website, mobile phone magazine and other books mobile phone marketing methods, analysis of book mobile marketing methods in the spread of book information on the content of the fast, convenient, low cost and other characteristics of the mobile marketing books made Growth, improvement and development of the forecast, put forward ways to improve the marketing of mobile phones book should be a clear target market, efforts to develop new products to improve technology and other recommendations.