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到1986年底,日本报纸日发行量将达到6900万份。在一个拥有1.2亿人口的国家,发行这样多的报纸真是令人难以置信,细察其编辑、出版工作有十大诀窍: 一、出版一份报纸,每条消息,不管有多复杂,都至少要使50％的公众能读懂。二、编辑方针以下述原则为依据:在日本不存在明显的社会——经济差别,每种出版物应努力争取居民中的中产阶级,而不是争取收入高的或收入低的阶层。现在,日本存在着大多数人是保守的倾向。报纸应是从中右立场到中左立场,始终要避免走极端。
By the end of 1986, the daily circulation of Japanese newspapers will reach 69 million copies. In a country of 120 million people, it is unbelievable to publish so many newspapers. Ten tips on publishing and editing their work are: First, publish a newspaper, no matter how complicated, at least To make 50% of the public can read. Second, the editorial guidelines are based on the following principles: There are no obvious socio-economic differences in Japan. Each publication should strive for the middle class among the residents rather than for the higher-paid or lower-income groups. Now Japan has a tendency that most people are conservative. The newspaper should be from a mid-right position to a mid-left position. Always avoid extremes.