生态圈的存在将改变企业未来的竞争格局。也许不再是企业与企业的竞争,而是生态圈与生态圈的竞争,这中间你中有我,我中有你,既有生态圈之间的优胜劣汰,也有生态圈内部物种之间的竞合。从小米到乐视,再到海尔,一个个企业正在打破原有的业务疆界,开始向全新的业务领域进发,并谓之“生态圈”。但究竟什么是生态圈,这个发展中的事物有着千人千面的解释。中欧国际工商学院战略学副教授陈威如认为,学界在其中的使命就是化繁为简,找到事物的本质。简单说来,生态圈只是场景,垂直价值链整合以及平台模式是其搭建方法。需要说明的一点是,目前人们 The existence of ecosphere will change the competitive landscape of enterprises in the future. Perhaps it is no longer the competition between enterprises and enterprises, but the competition between the ecological circle and the ecological circle, in which you have me, I have you, not only the survival of the fittest among the ecosphere, but also the competition among species within the ecosystem Together From millet to music, to Haier, one by one enterprise is breaking the existing boundaries of the business, began to move toward a new business area, and that the “ecosystem.” But what is ecosphere? There are thousands of explanations for this development. Chen Weiru, associate professor of strategy at CEIBS, believes that the mission of the academic community is to simplify everything and find the essence of things. In short, the ecosystem is only a scene, vertical value chain integration and platform model is its building method. The point that needs to be explained is that people are currently