当一家公司在原有领域发展到一定规模时,总会遇到上升空间越来越小、增长乏力等问题。想要寻求突破,在纵向发展乏力时只能选择横向发展,而通过收购途径来扩大产品线、拓宽目标市场是最为直接的一种方式,尤其是收购与原有产品有密切关联度且具有相同经营理念的公司,两家的“联姻”很可能会产生1+1>2的效果。 When a company in the original field to a certain scale, there will always be more and less room for growth, lack of growth and other issues. If you want to seek a breakthrough, you can only choose horizontal development when the vertical development is sluggish. However, it is the most direct way to expand the product line and expand the target market through acquisitions, especially if the acquisition is closely related to the original product and has the same Business philosophy of the company, the two “marriage ” is likely to produce 1 +1> 2 results.