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未来五年,对于中国、对于中国新闻业来说,是极其重要的发展时期。由于新世纪的到来,由于我国即将加入世贸组织,由于经济全球化趋势增强、科学技术迅猛发展、市场竞争激烈,这一发展可能会有不少不确定因素,但是,基于对客观情况的基本认识和分析,我们对未来几年面临的态势还是可以看出一些大体的眉目, 一、市场壁垒越来越少,新闻媒体之间竞争加剧。不仅是纸质体与纸质媒体间的竞争、电视与电视、广播与广播之间的竞争,而且发展为多媒体复合竞争和跨地区、跨行业媒体间的竞争。竞争,一方面会促进新闻业的繁荣,另一方面将加速物竞天择、适者生存的进程。如今,我国新闻业已颇具规模,全国有3000家电视台、近1000家电台(含有线台、教育台),2100多家报纸和近8000家杂志。以报纸为例,报纸的种
The next five years will be an extremely important period of development for China’s news industry for China. Due to the advent of the new century, due to China’s imminent accession to the WTO, due to the trend of economic globalization, the rapid development of science and technology and the fierce market competition, there may be many uncertainties in this development. However, based on the basic understanding of the objective situation And analysis, we can still see some generalities about the situation we are facing in the next few years. First, fewer and fewer market barriers have intensified the competition among news media. It is not only the competition between paper and paper media, the competition between television and television, broadcasting and broadcasting, but also the multi-media composite competition and the competition among media across different regions and industries. Competition, on the one hand, will promote the prosperity of journalism and, on the other, will speed up the process of survival of the fittest and survival of the fittest. Today, the journalism industry in our country is now well established. There are 3,000 TV stations, nearly 1,000 radio stations (including Taiwan and Taiwan), more than 2,100 newspapers and nearly 8,000 magazines nationwide. To newspapers, for example, the kind of newspaper