OTO的商业闭环,需要梳理商业链条、打通商业通道、整合商业价值。电子商务已成为众多中小企业用以开拓市场的主要工具,成为突破企业管理瓶颈的重要手段。目前,互联网应用领域的以商品交易和服务相关的各种商务活动的电子化,是人们接触电子商务模式的主流,业界将它分为三类:BTB、BTC、CTC。随着应用的深入,线上交易与线下消费体验的融合,一种崭新的电子商务模式OTO诞生了,即Online To Offine(线上到线下)。 OTO’s business closed-loop, need to sort out the business chain, open up the business channel, integration of business value. E-commerce has become a major tool for many small and medium-sized enterprises to exploit the market and become an important means to break the bottleneck of business management. At present, the electronicization of various business activities related to commodity trading and service in the field of Internet applications is the mainstream of people’s access to the e-commerce model. The industry divides it into three categories: BTB, BTC and CTC. With the deepening of application, the integration of online transaction and offline consumer experience, OTO, a brand new e-commerce model, was born, namely Online To Offine.