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在汹涌而来的移动互联网时代,推动传统媒体和新兴媒体融合发展,是党中央着眼巩固宣传思想文化阵地、壮大主流思想舆论作出的重大战略部署。为此,对于传统出版而言,只有强化互联网思维,充分发挥自身内容资源优势,积极有效地拓展读者市场,才是寻求突破发展的最佳路径。
In the surging era of mobile Internet, promoting the integration and development of traditional media and emerging media is a major strategic arrangement made by the Central Party Committee in consolidating propaganda and ideological and cultural positions and expanding the mainstream public opinion. For this reason, for traditional publishing, only by strengthening the Internet thinking, give full play to their own advantages of content resources, and actively and effectively expand the reader market, is the best way to seek breakthrough development.