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对话背景随着金融危机的全球化蔓延,目前全球的寒意仍在持续。在金融业成为先躯之时,房地产行业也经受了近一年的震荡。在过去的一年里,房地产行业从拼产品、拼服务、拼文化上升到拼营销,各公司奇招不断,让市场和购房者应接不暇。但究其根本,营销不是一种暂时性的行为,而是一个企业长久拥有市场竞争力的有效保障。本期专栏,记者特别邀请到了在房地产界闯荡十几年,并取得了巨大成功的两位营销大师级人物,以他们的经历和亲身体验指点出地产营销的突破点、成功点和最终的评判标准。
Background of the Dialogue With the globalization of the financial crisis, the global chill still continues. As the financial industry became the forerunner, the real estate industry also experienced nearly a year of turmoil. In the past year, the real estate industry, from fight products, fight service, spell culture rose to fight marketing, companies recruit constantly, so that the market and home buyers overwhelmed. But its fundamental, marketing is not a temporary act, but an effective long-term market competitiveness of enterprises. This issue column, the reporter specially invited to the real estate industry battles ten years, and has achieved great success two marketing masters, with their experience and personal experience pointing out the breakthrough point of real estate marketing, the success point and the final judge standard.