面对社会日益关注的吸烟与健康问题,国家局提出,发展低焦油卷烟是烟草行业长期的方向和营销工作的重点。培育低焦油卷烟关系到行业的持续健康发展。本文通过分析当前低焦油卷烟培育存在的不足,对低焦油卷烟的培育提出了立体化营销的新模式。 Faced with the growing concern about smoking and health issues in society, the National Bureau proposed that the development of low tar cigarettes is the tobacco industry’s long-term direction and marketing focus. Cultivating low-tar cigarettes has a bearing on the sustained and healthy development of the industry. By analyzing the shortcomings of current low-tar cigarette cultivation, this paper proposes a new model of three-dimensional marketing for the cultivation of low tar cigarettes.