从“名牌战略”到“名牌效应”──湖北潜江市实施名牌战略的调查夏斌，王春平，彭合碧近几年来，潜江市把实施＂名牌战略＂作为振兴地方经济，提高企业素质，加快工业发展的重要举措，走出了一条从＂名牌战略＂到＂名牌效应＂的发展之路，创出了一批在市场上站得稳、叫得... From “Brand Name Strategy” to “Brand Name Effect” ──Investigation on the Implementation of Famous Brand Strategy in Qianjiang City, Hubei Province Xia Bin, Wang Chunping, Peng Hebi In recent years, Qianjiang City implemented “Famous Brand Strategy” as a way to rejuvenate local economy, improve enterprise quality and accelerate An important measure of industrial development, out of a “brand name strategy” to “brand-name effect” of the development of the road, creating a number of stable in the market, called ...