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近日研读了不少营销学书籍,零售巨头沃尔玛引起了我的强烈兴趣。纵观沃尔玛的创业史,我发现了贯穿其中的至关重要的两个字:节俭。1918年,沃尔玛公司的创始人山姆·沃尔顿(Sam·Walton)出生在美国阿肯色州本顿维尔镇。1925年,他从事的第一次商业活动是给订户送报。1936年,山姆进入密苏里大学攻读经济学学士,四年后获得学士学位。毕业时恰逢二次世界大战爆发,山姆毅然报名参军。二战结束后,山姆回
Recently read a lot of marketing books, retail giant Wal-Mart aroused my strong interest. Throughout Wal-Mart’s history of entrepreneurship, I found throughout the two words of utmost importance: frugality. In 1918, Wal-Mart’s founder, Sam Walton, was born in Bentonville, Arkansas. In 1925, his first commercial activity was to deliver to subscribers. In 1936, Sam entered the University of Missouri for a bachelor’s degree in economics and four years later earned a bachelor’s degree. Graduation coincides with the outbreak of World War II, Sam decided to join the army. After World War II, Sam returned