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《功夫熊猫》运用了传统的中国元素,搞笑的故事细节成功地向中国人兜售了美国人的核心价值观和美国精神。本文从文化模因角度出发,分析《功夫熊猫》的文化传播方式,对于中国文化的跨文化传播而言,则是值得借鉴的成功案例。
Kung Fu Panda uses the traditional Chinese elements. The funny story details successfully sell the Americans the core values and the American spirit to the Chinese people. This article analyzes the mode of cultural transmission of “Kung Fu Panda” from the perspective of cultural memes, which is a successful case worthy of reference for the intercultural communication of Chinese culture.