“把人加入公式,化学才真正开始作用。”陶氏化学公司顺势思维,朴素地将“人”元素融入企业可发展战略,并将这一概念作为实施品牌战略的主调。“钠加氯结为盐,氢加氧汇成水,而我们却忽视了一个元素表上没有的元素。它,就是人。把人加入公式,化学才真正开始作用……人,世上最基本、最自然的元素。”这是美国陶氏化学公司(DOW,以下简称“陶氏”)的广告词。 “Adding chemistry to the formula is where chemistry really comes into play.” Dow’s homeopathic, simple way to incorporate “people” into a business-ready strategy is the keynote of implementing a brand strategy. “Sodium chloride chloride salt, hydrogen and oxygen sink into water, but we have neglected a element of the elements of the table it is human. Add people to the formula, chemistry really began to work ... ... people, the world’s most The basic and most natural element. ”" This is the ad from The Dow Chemical Company (DOW).