一夜之间设计成了促销的口号,我们需要重新认识设计的本质,找到设计新感悟,建立品牌优势。在设计方面,国外成功品牌都做了些什么?设计师与企业家之间的关系如何解决?我们要学习的不是创作的方法,而是创作的精神。这将是品牌发展,品牌突围的又一新能量。访意大利著名设计师Paolo Lucchetta Designed as a promotional slogan overnight, we need to re-understand the nature of design, find new insights into design, and build brand dominance. In terms of design, what have been done by successful foreign brands? How is the relationship between designers and entrepreneurs solved? What we want to learn is not the method of creation, but the spirit of creation. This will be another new energy for brand development and brand breakthrough. Interview with famous Italian designer Paolo Lucchetta