社会主义现代化建设中群众文化处于重要的位置,在面对和平与发展的潮流下,文化软实力已经变的越来越重要,在市场经济的迅速发展下,传统文化受到猛烈的冲击,发展群众文化活动成为了必然的选择。本文探讨了关于群众文化的历史传承及新形势下开展群众文化的重要作用,并在此基础上提出了一些策略分析。 Under the trend of peace and development, the cultural soft power has become more and more important. With the rapid development of market economy, the traditional culture has been severely challenged and the masses of people are being developed Cultural activities have become an inevitable choice. This article explores the historical heritage of the mass culture and the important role of mass culture in the new situation. Based on this, it puts forward some strategic analyzes.