激励,在现代管理中是绝对不可缺少的。如果你要求你的职员实现你所规定的目标,首先你必须问自己:他们是否得到充分的激励?激励就是运用各种手段激发人们,使其产生做某件事情的强烈动机的过程。虽然激励和刺激只有一字之差,而且在过去它们被当作同一回事情而受到批判,但是它们却有着根本性的区别。这种区别主要表现在两个方面:第一,激励是一种间接的或弱的强化作用,使被激励者处于一种主动的地位;而刺激则是一种直接的或强的强化作用,使被刺激者处于一种被动的地位。第二,激励是一种先取后与的策略,而刺激则是一种先与后取的策略。 Incentives are absolutely indispensable in modern management. If you ask your staff to achieve your stated goals, you must first ask yourself: Are they fully motivated? Motivation is the process of using various means to motivate people to produce strong motives for doing something. Although there is only one word difference between motivation and stimulus, and they were criticized as the same thing in the past, they are fundamentally different. This difference is mainly manifested in two aspects: First, incentives are indirect or weak reinforcements that place the incentives in an active position, while stimulation is a direct or strong reinforcement. Make the stimuli in a passive position. Second, motivation is a strategy of taking first and second, and stimulation is a strategy of first and second.