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产业链终端产品的价格,要么是刚性的,要么能与竞争对手保持相对刚性,这就是产业链的秘密。每个企业在做出投资决策前,首先让自己回答一个问题:此次投资的产品,我拥有定价权吗?其价格是刚性的吗?企业不再望天收,是个很高的境界。为此企业家们做出了多种努力和尝试,最普遍的就是延长产业链。有的向上游纵向延伸以掌握原材料,比如电解铝厂去发电、发电厂去挖煤;有的向下游纵向延伸,比如包工头去当开发商、挖煤的去干化工厂;有的横向延伸,比如开超市的去建电商、搞电商的去干金融等,这类的例子多得数也数不过来。
The price of industrial chain terminal products, either rigid or relatively rigid with competitors, which is the secret of the industrial chain. Before making any investment decision, each company first answers one question: Is the product I invest in? Is the price fixed? Is the price rigid? To this end entrepreneurs have made a variety of efforts and attempts, the most common is to extend the industrial chain. Some extend to the upper reaches of the vertical to grasp the raw materials, such as electrolytic aluminum plant to generate electricity, power plants to dig coal; some downstream to the longitudinal extension, such as contractors to developers, digging coal to dry chemical plant; some horizontal extension , Such as opening a supermarket to build e-commerce, engage in e-commerce to finance, etc., such examples are numerous but also a few.