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把网络作为中间商的流通就是电子商务营销渠道,近几年来,随着我国经济的发展,科学技术也获得极大的发展,尤其是电子商务。因此,形成了电子商务的营销渠道,它的出现开始改变了很多人的生活方式和经营方法,电子商务通过网络技术把交易过程进行了简化,这样不仅使成本得以降低,还大大提高了工作的效率,电子商务得到了很多人的欢迎和广泛的应用,本文将从营销的渠道方面讨论我国电子商务的发展现状,并且提出了一些建议,希望可以充分利用电子商务这一网络技术,增强企业的竞争优势。
The circulation of the Internet as a middleman is the e-commerce marketing channel. In recent years, with the economic development in our country, science and technology have also enjoyed tremendous growth, especially in e-commerce. Therefore, the formation of e-commerce marketing channels, its appearance has changed a lot of people’s way of life and management methods, e-commerce through the network technology to simplify the transaction process, which not only reduces costs, but also greatly enhance the work Efficiency, e-commerce has been a lot of people welcome and widely used, this article will discuss the development of e-commerce in China from the marketing channels, and put forward some suggestions, hoping to make full use of e-commerce network technology to enhance the Competitive Advantage.