“入世”挑战中国高等教育市场,从经济类高等学校本科英语教学与教学管理的定位及其发展趋势入手,对以特色求发展,实现跨越式发展战略目标的必要性和可行性进行了深入调查分析,并针对订单式人才市场一些相关问题提出了“平台+模块”培养模式的教育方案。 Entering the WTO challenges the Chinese higher education market. Starting with the orientation and development trend of undergraduate English teaching and teaching management in economy colleges and universities, the author investigates thoroughly the necessity and feasibility of developing the characteristics and achieving the strategic goal of leapfrog development Analysis, and for the order-oriented talent market some related issues put forward the “platform + module” training mode of education programs.