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我国卷烟企业长期存在生产规模小、分布范围散、销售区域性强等的特点,卷烟行业始终处于一种“优不胜、劣不汰”的低水平均衡。本文从博弈的角度解释了这种现象的产生原因,并分析了我国卷烟行业的市场竞争类型,提出建立寡头垄断市场是重组卷烟企业的目标。
China’s cigarette industry has long been characterized by small scale of production, scattered distribution and strong regional sales. The cigarette industry has always been in a low-level equilibrium with “superiority, inferiority and inferiority”. This paper explains the causes of this phenomenon from the perspective of gaming and analyzes the types of market competition in the cigarette industry in China. It is proposed that the establishment of an oligopoly market is the target of the restructuring of cigarette companies.