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名牌战略是当今中国经济学界和相关学科界的一个热门话题,也是公关界同仁十分关注和积极参与的热点课题。今天之所以让我来作主题报告,并不是我对名牌战略特别有研究,是因为我是今年研讨该主题的积极倡导者之一。刚才,中国公关协会常务副主席兼学术委员会主任翟向东同志作了一个很全面很好的报告,我完全同意。下面讲三个问题,也是对翟老确定的原则的具体展开,供各位专家学者参考。
Brand-name strategy is a hot topic in the field of economics and related disciplines in China today. It is also a hot issue that my colleagues in public relations are very concerned and actively involved in. It is not my special study on brand strategy that led me to give a keynote speech today because I was one of the active advocates for this year’s seminar on this topic. Just now, Comrade Zhai Xiangdong, executive vice chairman and academic committee chairman of China PR Association made a very comprehensive and very good report. I fully agree. Here are three questions, but also to determine the principles of Zhai Lao specific start for you experts and scholars for reference.