论文部分内容阅读
改变人类的工作与生活的人工智能也正在颠覆营销和创意。关于营销是科学还是艺术的争论,从来没有像现在这样热烈。如果大数据和程序化购买已经让营销技术(Martech)在营销圈登堂入室,那么人工智能则有可能颠覆营销和创意。当我们谈论人工智能,人们会想到自动驾驶汽车和机器人,以及代表光明未来的《星际迷航》和预示暗黑命运的《1984》和《黑客帝国》。人工智能,左手是有形的大卫和机械姬,右手是无形的机器学习和认知科学。人工智能技术的奇点临近,正与消费升级亦
Artificial intelligence that changes people’s work and lives is also overturning marketing and creativity. The debate over whether marketing is science or art has never been more intense than it is now. If big data and programmatic buying have brought Martech to the forefront of marketing, artificial intelligence could disrupt marketing and creativity. When we talk about artificial intelligence, people think of autonomous vehicles and robots, Star Trek, which represents the bright future, and 1984 and The Matrix. Artificial Intelligence, the left hand is the visible David and the mechanical Ji, the right hand is invisible machine learning and cognitive science. The singularity of artificial intelligence technology is approaching, with the escalation of consumption also