中国企业“公关”误区余勇（中国社会调查事务所市场信息中心副主任）在市场经济条件下，一个企业的产品命运，在很大程度上取决于企业在公众中享有的信誉。作为与社会公众沟通、协调改善企业内部关系、谋取社会各界信任和支持的“公关”，在当代市场营销活动中有着举足轻... The misunderstanding of “PR” in Chinese companies Yu Yong (Deputy Director of Market Information Center of China Social Investigation Office) Under the market economy, the fate of a company’s products depends to a large extent on the reputation enjoyed by the company in the public. As a “public relations” that communicates with the public, coordinates and improves internal relations, and seeks trust and support from all sectors of the community, it plays a decisive role in contemporary marketing activities...