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在2006中国房地产品牌价值研究中,中国房地产TOP 10研究组在对各房地产企业(集团)的品牌价值进行量化评估后,结合企业不同的品牌特征和企业性质差异,评价产生了2006中国房地产行业领导公司品牌和2006中国房地产公司品牌价值TOP 10。其中,国有或国资委监管的房地产企业简称国有房地产企业,而其他非国有(民营、外资等)房地产企业简称混合所有制房地产企业。
In the research on the real estate brand value of China in 2006, after researching the brand value of each real estate enterprise (group), the research team of China real estate TOP 10 combined with the different brand characteristics and the differences of enterprises, and evaluated the leaders of real estate industry in 2006 Company brand and 2006 China real estate company brand value TOP 10. Among them, state-owned or SASAC real estate companies referred to as state-owned real estate enterprises, while other non-state (private, foreign, etc.) real estate enterprises referred to as mixed ownership of real estate companies.