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随着城市的发展,相关事件对城市国际影响力的提升有着重要作用,继北京奥运会、山东全运会后,青岛又将迎来2014年的世界园艺博览会,青岛将独立承担一项在国际上有着深远影响、规模庞大、时间较长的一次国际盛会还是第一次,因此针对世界园艺博览会在事前进行研究,对于提升青岛海滨城市发展内涵、开创城市发展新格局、丰富城市形象和影响力具有重要意义,同时也对青岛利用其品牌效应举办其他国际国内有重要影响的事件提供经验和参考,进一步扩展城市的国际知名度、国际影响力。
With the development of the city, the relevant events play an important role in enhancing the international influence of the city. Following the Beijing Olympic Games and the Shandong National Games, Qingdao will again usher in the 2014 World Horticultural Exposition, and Qingdao will independently assume one international For the first time, an international event with far-reaching impact, large scale and long period of time is the first time. Therefore, it is necessary for the World Horticultural Exposition to study in advance to enhance the development connotation of Qingdao coastal city, create a new pattern of urban development, enrich the urban image and influence But also provide experience and reference to Qingdao’s use of its brand effect to hold other important events both at home and abroad, and further expand its international reputation and international influence.