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不同于传统金融企业单纯依靠开发新的理财产品发展,百度金融走出一条新的互联网金融发展之路——“平台引流”。此模式依托百度整体的“移动·云”战略,以超级APP营造丰富的娱乐消费场景,吸引用户大量涌入,在百度支付工具(百度钱包)的帮助下,最终形成一站式的移动服务闭环,一方面解决了百度钱包和百度金融的账户体系难题,另一方面闭环之内的沉淀资金和闲散资金为百度金融的引流提供了可能。
Different from traditional financial enterprises relying solely on the development of new financial product development, Baidu Finance out of a new Internet financial development - “platform drainage ”. This mode relies on Baidu’s “Mobile Cloud” strategy to create a rich entertainment consumption scenario with Super APP, attracting a large influx of users, with the help of Baidu Payment Tool (Baidu Wallet), finally forming a one-stop mobile Closed-loop services, on the one hand to solve the account system of Baidu Wallet and Baidu financial system problems, on the other hand within the closed-loop deposits of funds and idle funds for the introduction of Baidu Finance possible.