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随着社会主义市场经济的发展,工程机械进入了一个稳步发展的时期。我们常林股份有限公司为适应竞争的需要,提出的市场策略是,l.产品要实现从单一品种向系列化、多品种、多用途转变,档次上实现从一般档次向不同档次转变;2.产品质量要形成自己的特色,在国内同行中争第一;3.开拓市场要从一般用户向重点行业、重点地区转变;4.售后服务实现从被动服务向主动服务转变;5.营销体系的建设注重向提高营销队伍素质转变。科技开发和市场营销成为策略的两个核心。经过一定时间的实践,我们取得了阶段性的成果。
With the development of the socialist market economy, construction machinery has entered a period of steady development. In order to meet the needs of competition, Changlin Co., Ltd. proposes a market strategy that: l. Products should be transformed from a single product to a serialized product, a multi-product product, and a multi-purpose product. The grades must be changed from a general grade to a different grade. Product quality must form its own characteristics, compete for the first in the domestic counterparts; 3. To develop the market from the general user to the key industries, key areas; 4. After-sales service to achieve the transition from passive to active services; 5. The marketing system Construction focuses on improving the quality of the marketing team. Technology development and marketing become the two core components of the strategy. After a certain period of practice, we have achieved some results.