论文部分内容阅读
大连人民广播电台在开放性宣传中,运用了直播加电话热线这一崭新的传播方式,产生了理想的宣传效应,既使开放性宣传走进了一个新的天地,又使直播节目跃上了一个新的层次。直播——为开放性宣传提供独特的时空优势开放性宣传,可以采用多种有效的做法和形式,广播电台在开放性宣传中引入了直播加电话这一传播手段,使广播潜能得以空前的发掘,显示了独有的魅力。大连人民广播电台在这方面的尝试,提供了佐证。这个台星期天直播节目设有《域外特快专线》栏目,自今年2月14日至10月末,把直播电话专线拨通了美国洛杉矶、新泽西州,日本东京、大阪,新加坡,香港和北京、天津、哈尔滨、南京、深圳、武汉、温州、佛山等地,一共制作了20个专题。这些专题,推出了大连听众关注和感兴趣的话题,传播了海内外有价值的信息。如,今年初,当许多大连人热衷于第二职业时,大连人民广播电台与北京经济台联合制作直播专题:北京人谈第二职业,介绍了北京
Dalian People’s Broadcasting Station in the open publicity, the use of live and telephone hotline this new mode of transmission, resulting in an ideal publicity effect, even if the open publicity into a new world, but also to make the live show leapt to A new level. Live Broadcasting - Providing Unique Spacial and Open Space Advantages Open-label publicity can take a variety of effective practices and forms. Broadcasting stations have introduced the broadcast and telephony approach to open-air publicity to enable unprecedented discovery of broadcast potential , Shows the unique charm. Dalian People’s Broadcasting Station in this attempt, provided evidence. This Sunday broadcast program features a section entitled “Extra-Special Line”. From February 14 to the end of October this year, the direct-broadcast telephone line was called to Los Angeles, New Jersey, Tokyo, Osaka, Singapore, Hong Kong and Beijing, Tianjin, Harbin, Nanjing, Shenzhen, Wuhan, Wenzhou, Foshan and other places, produced a total of 20 topics. These topics launched the topics of concern and interest of Dalian listeners and spread valuable information both at home and abroad. For example, earlier this year, when many Dalian people were keen on their second career, Dalian People’s Broadcasting Station and Beijing Economic Times jointly produced a live broadcast feature: Beijingers talked about their second career and introduced Beijing