“公关,微笑的事业。”这是广大公众对公关事业最热情的赞美和最贴切的比喻,它有着丰富的内涵和深远的意义。这是因为: 第一,公关是塑造企业美好形象的事业,微笑体现企业形象的人格魅力。企业形象的内容很多,它包括企业外观形象、产品形象、企业文化形象、领导形象、员工形象、服务形象等等。它是“在一定时期和一定环境下,公众 “Public relations, smiling career.” This is the public’s most enthusiastic praise on public relations and the most appropriate analogy, it has a rich content and far-reaching significance. This is because: First, public relations is to create a better corporate image of the cause, smiling reflects the corporate identity of the personality charm. The content of a lot of corporate image, which includes the corporate image of the appearance, product image, corporate culture image, leadership image, employee image, service image and so on. It is "the public at a certain period of time and under certain circumstances