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手机应用程序广告凭借自己独特的优势在广告市场占有了一席之地,对手机应用程序广告的研究也逐步引起了业内人士的注意。手机应用程序广告的发展受很多因素的影响,广告主、应用程序开发者、广告公司等对手机应用程序广告的发展都起着很重要的作用。通过对这些因素的研究可以为我们更好地利用手机广告资源,创新广告形式提供借鉴。
Mobile application advertising by virtue of its unique advantages in the advertising market place, the study of mobile application advertising has gradually attracted the attention of the industry. The development of mobile application advertising is affected by many factors, and advertisers, application developers, and advertising agencies play an important role in the development of mobile application advertising. Through the study of these factors, we can make better use of mobile advertising resources, innovation and advertising forms to provide reference.