面对来自微博、微信等新兴媒体的多方压力,香港广播业迎难而上,紧随科技发展,拓展广播的传播终端,将可视化元素融入广播节目;同时,着力打造全媒体平台经营广播,全方位、深层次地积极参与媒介融合,不仅满足了听众日益多元化的需求,而且为自身的生存发展带来了生机与活力。 Faced with the pressure from various media such as Weibo and WeChat, the broadcasting industry in Hong Kong has faced difficulties. It has followed the development of science and technology and expanded its broadcasting terminals to integrate visual elements into radio programs. At the same time, it has made every effort to create an all- All-round and deep-going active participation in media integration not only meets the increasingly diversified needs of the audience, but also brings vitality and vitality to its own survival and development.