开拓农村保险新业务是党和国家的金融政策,随着保险市场的日趋完善与成熟,多家办保险的竞争已成定局,城市业务已在市场经济的新型体制下得到了较为全面的发展,但是农村保险事业还是薄弱环节。新成立的太保、平安保险公司也正热衷于效益险种的争办,尚无暇顾及农村业务,人保公司应 As new insurance business in rural areas is the financial policy of the Party and the state, as the insurance market is getting more sophisticated and mature, the competition in many insurance companies is a foregone conclusion. Urban business has enjoyed a more comprehensive development under the new system of market economy, However, rural insurance is still a weak link. The newly established CPIC, Ping An Insurance Company is also keen to compete for the benefit of insurance, no time to take into account the rural business, PICC should