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龙年春节到来之前,记者在上海先后采访了两位独立电影制作人。移民加拿大的范立欣导演带着他数年前在海外屡获殊荣的纪录电影《归途列车》与上海观众见面;定居纽约的维拉丹·尼克里克则在纽约的一所大学里教授电影课程,同时他对拍摄与发行小成本影片有独到的见解。如果说范立欣不得不带着拷贝“一城一映”的方式展映自己的影片,让我们为小成本影片的宣传发行工作捏一把汗,那么维拉丹·尼克里克在运作“跨媒体营销”推广他的新片《顶点》时所获得成功,又让我们看到了一丝希望。小成本影片注定了不适宜采取商业大片动辄百万的砸钱宣发方式,看清目标观众精确定位再行动,有时候也不失为一条推广小成本电影的成功之路。
Before the Spring Festival, reporters interviewed two independent filmmakers in Shanghai. Van Lok Hin immigrated to Canada with his award-winning overseas record film several years ago, “return train” to meet with the Shanghai audience; settled in New York, Vladimir Nickelik New York is a university professor of film courses, At the same time, he has a unique perspective on filming and distribution of small-budget films. If Fan Lixin had to show his films with a copy of “One City and One Mapping,” let’s pinch sweat for the promotion of small-budget films, then Vladimir Nikolak worked “ The success of cross-media marketing ”to promote the culmination of his new movie", let us see a glimmer of hope. Small-scale video is doomed to unfavorable commercial blockbuster billows of money to declare the way to see the target audience precise positioning and then action, and sometimes it is a successful way to promote small-budget movie.