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随着网络技术的高度快速发展,网络文化也掀起了自媒体文化的浪潮。面对自媒体的草根化、自主性强、发展快、应用广、作用大和管理难等特点,针对大学生开展媒体素养教育,提升他们信息辨析和处理的能力、正确运用话语权的能力及恰当运用自媒体进行社会交往的能力势在必行。为此,在深入分析自媒体特点及大学生媒体素养教育中存在的问题的基础上,提出从社会、传媒界和高校三者共同协作,构建全面立体的教育模式。
With the rapid development of network technology, network culture has also set off a tide of media culture. Faced with the characteristics of self-media, such as grassroots, strong autonomy, rapid development, wide application, great function and difficult management, media literacy education for undergraduates is promoted to enhance their ability to distinguish and process information, to properly use the power of discourse and to properly use The ability to socialize from the media is imperative. Therefore, on the basis of deeply analyzing the characteristics of self-media and the problems of college students’ media literacy education, this paper proposes to build a three-dimensional education model through collaboration among the society, the mass media and colleges and universities.