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随着我国经济的发展尤其是经济全球化的进一步深化,企业发展既面临更多机遇,同时也面临诸多挑战。新形势要求我国企业必须增强核心竞争力,这样才能够提升其在市场中的盈利能力。其中,财务管理质量是衡量企业核心竞争力高低的重要指标,研究新形势下企业的财务管理战略就是为了提升企业的竞争实力,进一步巩固企业的市场地位。本文主要分析了当前形势下企业财务管理存在的问题,并结合企业管理理论,具体阐述了财务管理战略制定内容,从而为我国企业的财务管理提供参考。
With the economic development of our country, especially the deepening of economic globalization, the development of enterprises faces more opportunities as well as many challenges. The new situation requires that Chinese enterprises must enhance their core competitiveness so as to enhance their profitability in the market. Among them, the quality of financial management is a measure of the level of the core competitiveness of enterprises an important indicator of the new situation under the financial management strategy is to enhance the competitiveness of enterprises, to further consolidate the market position of enterprises. This article mainly analyzes the existing problems in the enterprise financial management, and combined with the theory of enterprise management, elaborates the contents of the financial management strategy, so as to provide a reference for the financial management of Chinese enterprises.