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几年来,电视财经节目的进步是显著的。当前,观众对财经节目的意见、建议主要集中在三个方面:说教性强,枯燥说教,既赶不上书本实用,看起来也不赏心悦目。专业性强,专业的数据、专业的语言,普通人听起来比较费解。可视性差,节目整体风格偏于严肃,缺少轻松的气氛。显然,这些都是贴近性不足的表现。针对这种情况,有人提出,“办镜头向下的财经节目”,贴近群众,用轻松、愉快的形式,把群众真正需要的财经新闻告诉他们,帮助群众积累财经知识,在
In recent years, the progress of television financial programs has been remarkable. At present, the opinions and suggestions of the audience on financial programs are mainly concentrated in three aspects: preaching, boring preaching, not only can not keep up with the book practical, it does not look pleasing. Professional, professional data, professional language, ordinary people sounds more difficult to understand. Visibility is poor, the overall style of the program is serious, the lack of relaxed atmosphere. Obviously, these are manifestations of lack of closeness. In view of this situation, some people have proposed that “financial affairs programs that run down the lens” approach the masses and tell them the financial news really needed by the masses in a relaxed and pleasant form so as to help the masses accumulate financial and economic knowledge,