当一个城市中的诸多建筑物日渐趋同的时候,当越来越多的街区面貌差异性越来越小的时候,我们知道,创意的贫困仍在束缚我们的大脑。日本人喊出了“独创力关系到国家兴亡”的口号,韩国人贴出了“资源有限,创意无限”的标语,美国人写出了“资本的时代已经过去,创意的时代已经来临”的格言,来自发达国家富有新意的令人惊叹的产品、营销、服务以更大的浪潮扑向我们。“创新”的口号也正响彻于中国大地,有关的讲座、论坛、培训也在各地举办着,但不少人似乎把创新也视为一股浪潮,一股似乎不久就会过去的浪潮。许多地方的许多人,在高喊创新口号的同时,除了形式上有所变化以外,实质上什么也没有改变,创意的贫困依然,思维的懒惰、保守、陈旧依然,固步自封依然。 As buildings in a city converge, as more and more neighborhoods look less and less differentiated, we know that creative poverty is still strangling our brains. The Japanese shouted slogans that “the originality is related to the rise and fall of the country.” The Korean people posted “slogans of limited resources and unlimited creativity.” The Americans wrote that “the era of capital is over and creative The advent of the age has come ”, from the rich and innovative new products in developed countries, marketing, services to the greater wave of us. The slogan of “innovation” is also resounding in the land of China. Relevant lectures, forums and trainings are also held in various places. However, many people seem to see innovation as a tide of waves that seems to be passing soon wave. Many people in many places, while shouting the slogan of innovation, have virtually no change other than their formal changes. The poverty of creativity still remains lazy, conservative and old-fashioned, and they remain self-reliant.