论文部分内容阅读
营销者说随着互联网的影响,消费升级的普遍,年轻消费者越来越占主导地位,娱乐化越来越明显,内容营销越来越被关注。从2013年独家冠名第一季《爸爸去哪儿》之后,华润三九一直在坚持内容营销战略,近几年,华润三九不断尝试娱乐营销,这些内容植入已经取得非常好的效果,与同类药企相比,华润三九的确一直在消费者身边,越来越具有娱乐范儿。
Marketers said that with the impact of the Internet, the general escalation of consumer spending, more and more young consumers dominate the entertainment more and more obvious, more and more attention to content marketing. Since 2013, the exclusive title of the first quarter, “where are you going”, China Resources 39 has been insisting content marketing strategy, in recent years, China Resources 39 constantly trying to entertainment marketing, implantation of these content has achieved very good results, Compared with similar pharmaceutical companies, China Resources 39 has indeed been around the consumer, more and more entertaining range of children.