试论新华书店的名牌战略□金国华朱华明在我国经济面临从计划经济向市场经济转变的形势下，树立名牌意识，实施名牌战略，已经逐渐成为深化国企改革，提高产业、行业、企业经济效益的必然选择。肩负满足１２亿人民图书需求重任的发行企业，努力以名牌战略促进各项工作，尽... On the Famous Brand Strategy of Xinhua Bookstore □ Jin Guohua Zhu Huaming has become a necessity of deepening the reform of state-owned enterprises and raising the economic benefits of industries, industries and enterprises under the situation that our economy is facing a transition from a planned economy to a market economy. select. Shoulder to meet the 1.2 billion people’s needs of the book publishing company, and strive to brand-name strategy to promote the work, do ...