“互联网+”是个新话题。即便“互联网+”的提出可以确切追溯到2012年移动互联网博览会上的一个发言甚或更早,也并不妨碍这一话题成为各界新宠,骤然升温,因为“互联网+”于前不久被写进了政府工作报告。“互联网+电视”却是个老话题。春江水暖鸭先知。由于互联网作为“媒介”的天然替代性,传统媒体受到的冲击更为直接,因而也成为了较早“触网”的行业。“互联网+电视”已经实践了很多年,但传统媒体并未插上互联网的翅膀或者产生化学性的改变,却在网络分流下,电视受众减 “Internet + ” is a new topic. Even if the “Internet + ” proposal can be traced back exactly to a speech at the Mobile Internet Expo 2012 or even earlier, it will not prevent the topic from becoming the new darling of all walks of life and suddenly heat up because “Internet +” was not long ago Was written into the government work report. “Internet + TV ” is an old topic. Spring plumbing duck prophet. Due to the Internet as a natural alternative to “media,” traditional media is more directly hit and therefore has become an earlier “touchscreen” industry. “Internet + TV ” has been practiced for many years, but the traditional media did not plug in the wings of the Internet or produce chemical changes, but the network diversion, the TV audience reduced