红色文化是我国独有的一种文化形态,在上世纪中叶曾是我国文化领域的主流,我国学者对红色文化的研究源源不断,但近年来红色文化备受冷落,在大众传媒中逐渐失去自己的地位,也无法发挥红色文化的先进带头作用,致使红色文化逐渐淡出人们的视野。大众传媒作为一种传播媒介,其主体作用是沟通两者,在信息的传播者和受者之间,如何使受者更加清晰的了解信息传播者的意图,显得尤为重要。 Red culture was a unique cultural form in our country. In the middle of the last century, it was the mainstream of our country’s culture. The research of red culture in our country continued without interruption. However, in recent years, the red culture has been neglected and gradually lost itself in the mass media The status of red culture can not play the leading role, leading to red culture gradually fade people’s horizons. As a mass media, the main function of the mass media is to communicate the two. It is particularly important for the recipients to understand the intentions of the disseminators more clearly between the disseminator and the receiver of the information.