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伴随着市场经济条件的越来越成熟,企业将经营的出发点也转向市场,通俗讲就是客户的需求。钢铁产品是企业必不可少的生产资料,在进行交易的时候是不同于消费品的。所以对钢铁产品的交易特征进行明确的了解以及认识,对客户关系加强管理,在很大程度上能够提高企业的市场竞争力。本文主要针对目前我国钢铁企业存在的各种销售方式进行分析,并从中找出适合我国钢铁企业自身发展的产品销售方式。
With the more mature market economy conditions, the starting point of business will also turn to the market, popular is the customer’s needs. Iron and steel products are indispensable means of production for enterprises and are different from consumer products when they are traded. Therefore, a clear understanding and understanding of the trading characteristics of steel products and stronger management of customer relationships can greatly enhance the market competitiveness of enterprises. This article mainly analyzes the various sales methods existing in the iron and steel enterprises in our country at present, and finds out the sales methods suitable for the development of the iron and steel enterprises in our country.