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随着经济的发展和社会的进步,社会对住房的需求日益加剧,地产市场也面临着重要的发展机遇,从98年开始,我国的地产市场投资以增长率超过20%的速度快速发展,地产在整个社会的发展的重要也日益凸显。进入2001年,个人住房需求面积开始出现井喷式增长,公民真正的进入了拥有私家房产的重要时期。地产广告是伴随着地产行业发展而迅速蓬勃发展起来的一个新兴行业,由于起步晚,发展快以及各方面机制的欠缺,导致我国的地产广告在发展中存在着诸多的问题。
With the economic development and social progress, the demand for housing in the society is aggravated day by day. The real estate market also faces important opportunities for development. Since 1998, China’s real estate market has been growing rapidly with the growth rate of more than 20%. Real estate The importance of development in society as a whole has become increasingly prominent. Into 2001, the area of individual housing demand began to blow-up growth, citizens really entered the private property has an important period. As an emerging industry that booming rapidly with the development of the real estate industry, real estate advertisements have many problems due to the late start, rapid development and the lack of various mechanisms.