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手机动漫产业是一种新兴的科技产业,是一种个性化程度非常高的消费模式。它相较于传统的纸质媒体和广播电视等传统的运营商具有方便、快捷、更新速度快等显而易见的优势。目前我国的手机动漫产业发展现状仍不容乐观,尚处于起步阶段,较日本、韩国和美国等发达国家还存在着较大的差距。文章从我国手机动漫产业发展的现状、智能手机时代动漫产业发展的特点、我国手机动漫产业发展的未来展望三方面,分析智能手机时代动漫产业的发展。
Mobile animation industry is a new technology industry, is a very high degree of individual consumption patterns. It has the obvious advantages of being convenient, fast and updated faster than traditional operators such as paper media and broadcast television. At present, China’s mobile animation industry is still not optimistic about the status quo, is still in its infancy, compared with Japan, South Korea and the United States and other developed countries there is still a big gap. The article analyzes the development of the animation industry in the era of smart phones from three aspects: the current situation of China’s mobile animation industry, the characteristics of the animation industry in the era of smart phones, and the future prospects of the development of China’s mobile animation industry.