智慧旅游的出现与发展,成为旅游业与现代信息技术融合的重要里程碑,旅行社的传统模式无法适应现代社会发展,也无法满足游客所需,面对着新环境及新形势,中小旅行社必须要根据自身情况做出有效调整,促进旅行社智慧旅游模式的发展。因此采取必要的改进措施,通过融合现今的信息技术,有效解决智慧旅游的核心问题,对促进旅行社的发展起到显著意义。 The emergence and development of smart tourism has become an important milestone in the integration of tourism and modern information technology. The traditional model of travel agencies can not meet the needs of tourists and can not meet the needs of tourists. Small and medium sized travel agencies must follow the Make an effective adjustment of its own situation and promote the development of the smart travel model of travel agencies. Therefore, it is necessary to take necessary improvement measures to effectively solve the core issue of smart tourism by integrating the current information technology and making significant contributions to promoting the development of travel agencies.