如果朋友准备挑选一种礼物送给你:一个价值400元,一个价值600元,你会更喜欢哪一个?绝大部分人的答案是:当然是得到600元的礼物。虽然合情,却未必合理。如果那个400元的礼物是你想买却又嫌贵的名片夹,而那个600元的礼物是件让你穿在身上嫌掉价的皮夹克,你还会挑那个600元的礼物吗?送礼已成为日常生活的重要一环。遇到婚庆、节日、乔迁时,送什么样的礼物,才能达到最理想的效果呢?按照行为经济学的观点,送 If a friend is going to pick up a gift for you: a price of 400 yuan, a value of 600 yuan, which one would you like more? Most people’s answer is: of course, get a gift of 600 yuan. Although affable, it may not be reasonable. If that $ 400 gift is you want to buy but expensive business card holder, and that $ 600 gift is a piece of leather jacket that allows you to wear on the body too, you will pick that $ 600 gift? Become an important part of daily life. Encounter weddings, festivals, when moving, what kind of gift to send in order to achieve the best results? In accordance with the behavioral economics point of view, send