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没有坚持和延续,品牌是不可能获得增值与发展的。但长期保持原有形象和传播概念,又容易造成消费者的视觉疲劳,概念上跟不上时代的主流价值观,最终遭致被消费者抛之脑后的
Without perseverance and continuity, it is impossible for the brand to gain value and develop. However, maintaining the original concept of image and communication for a long period of time can easily lead to consumers’ visual fatigue and can not keep up with the mainstream values of the era in concept. Eventually consumers are left behind