论文部分内容阅读
通常人们都认为,国人对价格敏感高于一切。风魔方等很多方太的好产品却证明:除了讲求买得实惠,人们同样愿意为真正的好产品买单。很多企业苦恼的,正是如何制造出能被市场买单的好产品。我们不妨以方太的风魔方——这款可以诠释方太做好产品全部经验的产品为例,看看方太怎么具体锻造好产品。广调研群评审,“什么是好产品”回想起风魔方的诞生,据方太产品部部长王艳辉回忆,那是2010年底,方太准备对上一代风魔方抽油烟机换代,负责项目的产品经理和研发部门的同事,开始从现有以及潜在的客户中寻找产品需求。王艳辉
People generally think that people are more price-sensitive than everything else. Wind square and many other side too good product has proved: In addition to emphasis on affordable, people are equally willing to pay for a real good product. Many companies are distressed, it is how to create a good product to be able to pay the market. We may wish to square too wind Rubik’s Cube - this can be too square to explain the product all the experience of products, for example, to see how square forging a good product. Wide research group assessment, “What is a good product ” Recalling the birth of the wind Rubik’s Cube, according to Wang Yanhui Recalling the product too, it is the end of 2010, the party is too ready for the previous generation of wind magic cooker replacement, responsible for the project manager And research and development colleagues started looking for product demand from existing and potential customers. Wang Yanhui